Welcome to the Honey Bun Website
Honey Bun…a little love in every bite! Jamaica’s Number one for taste.
When Herbert Chong and wife Michelle, founders of Honey Bun, purchased a small bakery in Spanish Court, New Kingston in 1982, their vision was opportunity, growth and family.
30 years later the philosophy still holds true, and is the foundation which has characterised the company’s operation. This has enabled Honey Bun to develop into an immensely valued, recognized and loved Jamaican brand, known for freshly baked, premium quality products.
Having outgrown a number of locations, the Chongs identified a larger manufacturing space on East Street, redirecting their focus and strategies to serving the mass market. The effort resulted in the development of a comprehensive line of packaged snacks, ranging from donuts and cupcakes to cinnamon rolls, and the brand being recognised as a Jamaican household staple.
By 2005, it was clear that Honey Bun had the potential to become one of the leading brands in the market, and the Chong’s were again on the move, this time to the company’s present location at 26 Retirement Crescent to meet the growing demand. With a modern factory space, retro-fitted with upgraded bakery equipment and a highly specialised team, the company expanded their portfolio with the introduction of another brand, Buccaneer Jamaica. Product development was also a major focus, with Honey Bun being widely recognized as driving the trend for innovative specialty value-added products such as cheese and raisin breads.
What had been a small retail bakery with a handful of staff, had evolved into a vibrant 24-hour, 7-day a week wholesale bakery, employing over 200 Jamaicans delivering the brand daily, practicing world class standards throughout it’s operation.
Honey Bun’s commitment does not end on its production floor, but extends to its strong socially responsible initiatives which include investments in education through its annual School Dayz Campaign, athletic sponsorships and consistent support of the indigent and less fortunate with scheduled meal support.
Today the brand is still synonymous with superior quality, superior convenience and superior value. It is widely regarded as Jamaica’s number one for taste in baked snack products, as is evidenced by the company being chosen for the National Quality Awards in both 2007 and 2008. In 2011 and 2012, Honey Bun won the Jamaica Manufacturer’s Association’s “Buy Jamaican” award, and in 2012 it also won the following three awards at the Jamaica Stock Exchange’s Best Practices Awards – 1) Corporate Disclosure and Investor Relations 2) Presentation of Best Practices – Website 3) Overall Junior Market Best Practices Award.
With distribution spanning key supermarkets chains, gas stations and small retail outlets locally, and select outlets in the Caribbean, North America and Europe, the company is destined for international growth having been awarded the Jamaica Exporter’s Association coveted Chairman’s Award for Growing Exporters in 2008. Honey Bun is ultimately known in the baked goods market as “a little love in every bite” and recognized locally and internationally as an example of a strong, world class, brand of Jamaica.
Over the last 30 years, Honey Bun has been challenged, and in every situation has risen to the occasion through tremendous growth. We want to thank you for sharing in another chapter of growth in the company’s history.
“The great thing in this world is not so much where we stand, as in what direction we are moving.” Oliver Wendell Holmes